Search Engine Optimization is the process of optimizing your online presence so that it attracts visitors from online search engines such as Google, Yahoo, and Bing. SEO techniques increase your page’s rank in search engines, and drive more visitors to your site. SEO is critical to the promotion of your site. SEO matters a lot. Your new or existing site is of little value if it doesn’t attract visitors.
The world of SEO is constantly changing. In order to maximize the effectiveness of your online presence, you need an evolving SEO strategy that is evaluated on a periodic basis. Don’t get left behind when things change!
A good SEO provider can thoroughly audit your existing site, assess its SEO viability and report any issues to you. Before optimizing your site, you should understand what is needed. Contact Lucid Systems for a complementary SEO audit.
If there are problems with the code on your site, search engines such as Google cannot “crawl” your site and add it to the search listings. We are experts at troubleshooting and fixing sites.
The speed of your site is a critical component of your search rankings. Lucid Systems can help you speed up your site, deliver a better user experience, and increase your search rankings.
To attract visitors, your site must be content-rich and relevant to the search keywords you are targeting. Lucid Systems can help assess your site’s content, make recommendations and implement changes to increase traffic to your site.
Search engines have requirements with regards to how your site is structured. We keep up to date on these rules, so that you don’t have to.
A site’s mobile friendliness is an important factor in how high a page is ranked on Google. Sites that are not optimized for mobile are penalized in the search results.
Lucid Systems designs responsive, "mobile-first" sites that are configured for
optimized
for mobile devices. Reach out
to us for a free
SEO audit and find out how we can optimize your site for mobile viewing.
In order to succeed and beat your competitors, you must understand what their strategies are with regards to SEO and online advertisement. Assessing their strategies can help you formulate your site’s SEO and advertising strategy.
We can analyze your competitors' keywords and ad campaigns to determine how to
optimize your site and advertising spends.
Social Media Marketing (SMM) is the use of social media sites to increase traffic to your site. A good SMM strategy is a critical piece of your overall marketing strategy.
Different social media platforms are good for different types of advertising. It's important to pick the right types of ad campaigns for each platform.
Online advertising, along with SEO, creates a complete online marketing strategy. Online ads are hands-down the best way to drive traffic to your site. Targeting the right keywords, and using the right spending strategy is critical to having effective marketing campaigns.
We are good at balancing advertising costs and optimizing your spending.
Linking your SEO and advertising strategy to actual site visits is the only way to validate if your marketing activities are working. Advanced analytics allow you to see the who, what, where and when of a visitor's activities on your site.
We have a lot of experience setting up web analytics. Lucid Systems can help you set up extensive
analytics to help you understand what works and what doesn’t.
It is important to pick an SEO and advertising solutions provider that is experienced, knowledgable, flexible.
With considerable SEO and Online Advertising experience, we have a strong track record of helping our client's reach their advertising goals.
We know SEO. We know the tools of the trade and how to use them. We even have a few tools of our own that no one else has.
Whether you are just starting out, or need someone to optimize your existing SEO, we are flexible and work within your budget.